Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
U.S. Consumer Product Safety Commission recall (2010-11-10). Hazards: strangulation. About 8,800 units in the US.
| Agency | U.S. Consumer Product Safety Commission |
|---|---|
| Recall number | 11034 |
| Published | 2010-11-10 |
| Last updated | 2016-06-30 |
| Product category | Unpowered Nonwheeled Riding Toys |
| Products | Horse-on-a-Stick Toys |
| Firm named in the title | Big Ideas Marketing |
| Firms | Big Ideas Marketing, of Owings Mills, Md. (importer) |
| Manufactured in | China |
| Units (US) | 8,800 |
| Hazard classes | strangulation |
| Remedy classes | new instructions |
| Sold | Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6. |
Description
This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.
Hazard
The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.
Remedy
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
Incidents and injuries
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
Machine access
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Source: U.S. Consumer Product Safety Commission recall notice (US Government work). Not affiliated with or endorsed by CPSC. Structured by Data Foundry (product-recall-structuring@2); last changed 2026-09-28. Always confirm with the agency notice.