Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
U.S. Consumer Product Safety Commission recall (2023-09-21). Hazards: choking. About 260,000 units in the US and 12,900 in Canada.
| Agency | U.S. Consumer Product Safety Commission |
|---|---|
| Recall number | 23292 |
| Published | 2023-09-21 |
| Last updated | 2023-09-21 |
| Products | Rainbow Road Series Board Books |
| Firm named in the title | Make Believe Ideas |
| Firms | Make Believe Ideas LTD, of New York (importer) |
| Manufactured in | China |
| Units (US) | 260,000 |
| Units (Canada) | 12,900 |
| UPC / GTIN | 09781803371580, 09781803372211, 09781803372723, 09781803372945, 09781803373355, 09781803374789, 09781803374802, 09781803374826, 09781803374932, 09781803376288, 09781803376622, 09781803376738, 09781803376790 |
| Hazard classes | choking |
| Remedy classes | refund, dispose, stop use |
| Sold | Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21. |
Description
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Hazard
The plastic binding rings can detach from the books, posing a choking hazard to young children.
Remedy
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Incidents and injuries
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
Linked notices
Linked because one agency's notice cites the other's.
- Various Rainbow Road Board Books recalled due to choking hazard (Health Canada)
Machine access
This record, with every extracted field, the source record (contact text and images withheld) and provenance: GET https://api.data.aroqon.com/v1/product-recalls/cpsc-23292. Look up a model number or UPC with /v1/product-recalls/lookup?code=…. About the dataset · free and paid keys.
Source: U.S. Consumer Product Safety Commission recall notice (US Government work). Not affiliated with or endorsed by CPSC. Structured by Data Foundry (product-recall-structuring@2); last changed 2026-09-28. Always confirm with the agency notice.